A decade as a dogsbody in some of London’s largest creative agencies meant that when I did finally rise through the ranks to become a copywriter I had a good understanding of advertising culture.
Thankfully one generous copywriting guru took me under his wing and taught me a few killer mantras I’ll chant for life:
- Keep it simple
- Know your audience
- Understand your brand’s values
- Never underestimate the power of words!
With my copywriter’s cap on I devise creative concepts and marketing campaigns, producing concise persuasive copy (or, words) for:
- commercial brochures
- press releases
- search engine optimisation
- direct mail
- social media.
I’m an eagle-eyed proof reader with sound SEO knowledge and an allergy to bad grammar.
Oh, and I always meet deadlines.