A decade as a dogsbody in some of London’s largest creative agencies meant that when I did finally rise through the ranks to become a copywriter I had a good understanding of advertising culture.

Thankfully one generous copywriting guru took me under his wing and taught me a few killer mantras I’ll chant for life:

  1. Keep it simple
  2. Know your audience
  3. Understand your brand’s values
  4. Never underestimate the power of words!

With my copywriter’s cap on I devise creative concepts and marketing campaigns, producing concise persuasive copy (or, words) for:

  • websites
  • commercial brochures
  • newsletters
  • advertorials
  • press releases
  • advertisements
  • search engine optimisation
  • direct mail
  • social media.

I’m an eagle-eyed proof reader with sound SEO knowledge and an allergy to bad grammar.

Oh, and I always meet deadlines.

A few kind words from some valued clients…


“Abbey works to our very exacting and precise guidelines, delivering quickly and accurately but still manages to inject personality, passion and warmth into everything she delivers. Her wit and charm come through in all her writing, and she has been a great asset in defining our business with a voice and character that appeals to a wide audience.”

Scott Johnson, Head of On Air Navigation, TV & Sport

Uniquely Editorial

“Abbey regularly writes lifestyle features for me, interviewing homeowners about their exclusive homes to create lively and informative copy. This appears in brochures, newspapers and magazines and online to help market the property. Abbey approaches each job with professionalism and is always reliable, meeting deadlines and delivering accurate, interesting and beautifully written features. She is a pleasure to work with.”

Abigail Saltmarsh, Writer and Editor, Uniquely Editorial


“At 1185films we love Abbey’s writing style. It has great tone and resonates well with our clients. We’d recommend Abbey to anyone who is looking for that little extra something.”

Nick Franco, CEO


Some of the brands I’ve been lucky enough to work with…