Years working as a dogsbody in some of London’s biggest creative agencies meant that when I did finally rise through the ranks and become a copywriter, I had a good understanding of advertising culture.
Thankfully one generous copywriting guru took me under his wing and taught me a few killer mantras I’ll chant for life: keep it simple, know your audience, understand your brand’s values, and never underestimate the power of words.
As both a freelance and in-house copywriter my role has involved devising creative concepts and marketing campaigns, and producing concise, persuasive copy for websites, commercial brochures, newsletters, advertorials, press releases, advertisements, search engine optimisation, direct mail and social media.
I pay meticulous attention to detail, and I have excellent spelling, grammar and proof reading skills, creative flair, a good knowledge of SEO and (most importantly!) I always meet deadlines.
‘Abbey works to our very exacting and precise guidelines, delivering quickly and accurately but still manages to inject personality, passion and warmth into everything she delivers. Her wit and charm come through in all her writing, and she has been a great asset in defining our business with a voice and character that appeals to a wide audience.’
Scott Johnson, Head of On Air Navigation, TV & Sport, BT
‘Abbey regularly writes lifestyle features for me, interviewing homeowners about their exclusive homes to create lively and informative copy. This appears in brochures, newspapers and magazines and online to help market the property. Abbey approaches each job with professionalism and is always reliable, meeting deadlines and delivering accurate, interesting and beautifully written features. She is a pleasure to work with.’
Abigail Saltmarsh, Writer and and Editor, Uniquely Editorial
‘At 1185films we love Abbey’s writing style. It has great tone and resonates well with our clients. We’d recommend Abbey to anyone who is looking for that little extra something.’
Nick Franco, CEO, 1185films